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Homegrown & Alaska Owned

For 38 years, we’ve offered the kind of honest, personal service you’d expect from your neighbors—because we’re more than just a retail store.

We Are Alaskans

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Alaska-Tested Outerwear 

Alaska in the summertime? It rains, it blows, or it shines—all in a single day. But adventure doesn’t wait. That’s why we carry outerwear to handle it all: waterproof, breathable, ready for action. Whether you're reeling in salmon, hiking the trails, or sightseeing in drizzle, our gear keeps you ready for your Alaskan life.

KUHL Apparel. Built for Alaska. Chosen by Us.

We carry Alaska's most complete inventory of KUHL Apparel because it performs where it matters most. From rugged outerwear to everyday comfort, KUHL fits our outdoor lifestyle. Whether you're heading into the backcountry, a day of work in the office or out on the town, KUHL gear delivers the durability, comfort, and function Alaskans rely on.

Fish On!!  Salmon Fishing in Downtown Anchorage

Just steps from our shop, Ship Creek offers an unforgettable salmon fishing experience—right in the heart of the city!

Rent a complete fishing setup and start casting within minutes.

Only $25/day for adults, $10/day for kids.
No experience? No problem. Our team members, Richard and Sally, spend their summers salmon fishing—and they’re happy to help you get started!

Rent Winter Gear That’s Alaska-Ready

Alaska’s winters are no joke—but with the right gear, they’re unforgettable. Our rental kits are carefully selected for warmth, comfort, and performance in real Alaskan conditions. Whether you're dog sledding, watching the Northern Lights, or just trying to stay warm downtown, we’ve got you covered—literally. From insulated parkas to -40°F-rated boots, we’ll outfit you for the adventure of a lifetime.

Fill Up On Winter Savings

Shop DEALS for Winter deals up to 70% off for your whole family.